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The Customer is the most important person of this organization. |
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The Customer is not dependent on us, we are dependent on them. |
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The Customer is not an interruption of our work, they are the purpose of it. |
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The Customer is not an outsider, they are part of our business. |
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The Customer is not someone with whom to argue or match wits. |
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The Customer is a person, not a statistic. |
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The Customer pays our salary. |